My relationship with design began long before I even realized it. As a child, I gravitated towards art as a way of thinking. Doodling, teaching myself how to paint, and developing a sensitivity to form, detail, and expression. That creative instinct eventually led me to UX design, where I found a natural convergence of human behavior, psychology, design, and technology. What drew me in wasn’t just the visual layer, but the logic beneath it: how people interpret information, navigate systems, and make decisions. Since then, I’ve continuously expanded my technical and analytical skill set—working across prototyping tools, interaction design, and system-level thinking—while maintaining a strong creative foundation. Today, my work reflects this blend of intuition and structure, allowing me to design experiences that are thoughtful, usable, and deeply human.

What drives my work is collaboration with people and ideas that carry meaning. Designing across industries—from fashion and beauty to wellness, fintech, and public-sector systems—has exposed me to different cultures, constraints, and ways of thinking, but the common thread has always been the same: working with those who have a story to tell. For me, design is never just about aesthetics or deliverables. It’s about understanding intent, context, and purpose, then translating those into experiences that feel both intuitive and intentional. I see design as a deeply human practice—one that balances empathy and psychology with structure and precision. When these elements align, the result is work that resonates beyond the surface: brands and systems that feel alive, grounded, and built to endure.

My goal is to continue growing my design practice into a studio that empowers and uplifts individuals, brands, and communities with stories worth preserving and sharing. I’m committed to lifelong learning—deepening my understanding of design theory, systems thinking, and emerging technologies, while thoughtfully exploring how AI can support more ethical, efficient, and expressive creative work. Equally important to me is maintaining balance across disciplines: design, art, photography, and business. I see these practices not as separate pursuits, but as interconnected ways of thinking that inform one another. By growing as both a creative and a business owner, I aim to build work that is sustainable, culturally aware, and responsive to the evolving ways people create, communicate, and connect.