A mobile app that makes daily medication management feel less clinical. Designed end-to-end with custom illustration and iconography, Medipal uses clear information hierarchy and predictable interaction patterns to reduce cognitive load for users managing complex health routines.

An e-commerce redesign for an Indo-Western fashion brand centered on inclusivity and cultural identity. Through user research, competitive analysis, and iterative design, the redesign improved product discoverability and visual cohesion, resulting in a 328% increase in site sessions and a 54% jump in average session duration.

A conceptual brand and packaging system for a premium kulfi brand rooted in Indian cultural storytelling. Each flavor carries its own color palette and pattern while staying anchored to a consistent brand structure

A website redesign for a Texas-based gourmet popcorn and candy brand featuring updated content, a refreshed layout, and a custom product bundle builder that lets customers curate their own box of four flavors in a single purchase.

A conceptual e-commerce website for an Indian jewelry brand  designed to showcase handcrafted necklaces, earrings, and custom sets through an editorial layout that balances cultural richness with a clean, modern shopping experience.